At OctaLeads, we partnered with an emerging audio tech startup launching a premium Bluetooth speaker in a competitive consumer market. The goal was to build a digital-first brand presence and create a lead-generation engine that matched the innovation behind their product.
The Challenge
Despite having a high-quality product, the startup lacked:
- A compelling product landing page
- Targeted digital marketing campaigns
- Brand awareness among audiophiles and tech enthusiasts
- Conversion-ready traffic to support pre-orders
Our Solution
We crafted a complete launch strategy:
- UI/UX Design: Designed a sleek, responsive product page with 3D product visuals and an interactive feature section.
- Content & SEO: Created search-optimized blog content, product comparison charts, and reviews to capture organic traffic.
- Meta & Google Ads: Rolled out dynamic campaigns targeting music lovers, gadget buyers, and online shoppers with interest-based segmentation.
- Lead Capture: Integrated forms and CRM automation for collecting pre-order interest and customer feedback.
The Outcome
- 13,000+ leads generated in 45 days
- Conversion rate of 5.7% on landing pages
- Product sold out in the first 2 weeks of launch
- Brand visibility increased by 300% across search and social platforms
This project reaffirmed OctaLeads’ capability to amplify product launches using full-stack marketing, design, and automation tools tailored to hardware startups.
