TikTok Algorithm Explained: How to Get More Views

TikTok has become a social media powerhouse, with over 1 billion active users worldwide. But what makes a TikTok video go viral? The answer lies in the TikTok algorithm, a powerful system designed to tailor content to each user’s preferences. Understanding how the algorithm works can significantly improve your chances of getting more views, engagement, and exposure for your content.

In this blog post, we’ll break down how the TikTok algorithm works in 2025 and share tips on how to optimize your content to get more views.

How the TikTok Algorithm Works in 2025

The TikTok algorithm is primarily driven by user behavior, content interaction, and video information. It’s designed to keep users engaged by showing them content they are most likely to interact with based on their past behavior and preferences.

Here’s an overview of the main factors that influence the TikTok algorithm:

1. User Interactions: The algorithm takes note of how users engage with content. If you like, share, comment, or watch a video to completion, TikTok considers this as a signal of interest. The more interaction your video receives, the more likely it is to be shown to others who have similar interests.
2. Video Information: TikTok analyzes the content of your video—such as captions, hashtags, sounds, and keywords—to determine its relevance. If your video includes popular trends, sounds, or hashtags, it’s more likely to appear in front of users who follow those trends or are interested in similar content.
3. Device and Account Settings: While not as influential as the other factors, your account and device settings (such as language preferences, country location, and device type) play a minor role in determining which content appears in your feed.
4. Watch Time: The algorithm pays close attention to how much of your video viewers watch. If a user watches your video in its entirety or replays it, TikTok takes this as a strong signal that the content is engaging and will be promoted to more users.
5. Consistency and Posting Frequency: TikTok values creators who post consistently. If you regularly share high-quality content, TikTok will begin to push your videos to a wider audience.

Tips to Get More Views on TikTok in 2025

Now that you understand the basics of how the algorithm works, let’s dive into actionable strategies you can use to get more views on your TikTok videos:

1. Create Engaging, High-Quality Content

The key to going viral on TikTok is creating content that resonates with your audience. The TikTok algorithm rewards videos that keep users engaged, so it’s essential to grab their attention within the first few seconds.

Tips for creating engaging content:

• Hook your viewers early: Start your video with an attention-grabbing hook, whether it’s a question, a surprising statement, or an exciting visual. The first 2-3 seconds of your video are crucial for capturing attention.
• Tell a story: Whether it’s through humor, drama, or emotion, storytelling keeps viewers interested and encourages them to watch until the end. TikTok users love content that evokes emotion or offers value.
• Use high-quality visuals and sound: Make sure your videos are well-lit and visually appealing. Good production quality, along with trending or catchy sounds, can significantly increase your chances of getting noticed.

2. Leverage Trending Sounds and Hashtags

One of the most effective ways to get more views on TikTok is to tap into the platform’s trends. Trending sounds, music, and hashtags are powerful tools that the algorithm loves to promote.

How to use trends to your advantage:

• Follow popular sounds: TikTok trends often revolve around specific songs, sound effects, or audio clips. By using trending sounds in your videos, you increase your chances of getting discovered by a wider audience.
• Use relevant hashtags: Hashtags are a way for TikTok to categorize and recommend content. Use a mix of popular, niche, and relevant hashtags to increase your reach. Try to incorporate trending hashtags in your captions when possible.
• Join challenges: TikTok challenges are a great way to participate in viral content. By creating videos around trending challenges, you can increase your chances of appearing on the For You Page (FYP), which is where TikTok showcases popular and engaging content.

3. Post at the Right Time

Timing matters on TikTok. Posting your videos at the right time can help them gain traction and boost your visibility. When you post during peak times, your video is more likely to receive early engagement, which is a key signal to the algorithm.

Best times to post on TikTok:

• While optimal times can vary based on your audience, general peak times for TikTok are during lunch hours (11 AM to 1 PM) and evening hours (7 PM to 9 PM). These times coincide with when users are most likely to scroll through their feeds.
• Experiment with your audience: Use TikTok’s analytics tools (available to Pro accounts) to track when your followers are most active. Posting during these times can improve your chances of gaining initial engagement and, ultimately, more views.

4. Engage with Your Audience

TikTok’s algorithm prioritizes content with high engagement. The more people like, comment, and share your videos, the more likely your content will appear on others’ For You Pages. So, creating opportunities for engagement is essential.

Tips for boosting engagement:

• Ask questions: Encourage viewers to comment by asking open-ended questions or prompting them to share their thoughts.
• Respond to comments: Engage with your audience by responding to their comments. This shows the algorithm that your content is sparking conversation.
• Encourage shares: Add a call-to-action (CTA) asking users to share your video with their friends. This increases your chances of going viral and getting more views.

5. Use the Right Video Length

TikTok allows users to upload videos up to 10 minutes long, but that doesn’t mean longer videos are always better. In fact, shorter videos that are engaging and to the point tend to perform better on TikTok.

Optimal video length for engagement:

• Keep your videos between 15 to 30 seconds. These shorter videos are more likely to be watched in full, which is a key factor in the algorithm’s decision to push your content to a broader audience.
• If your video is longer, make sure it’s still engaging throughout. Longer videos may work if they tell a captivating story or provide value, but the risk is losing the viewer’s attention before the video ends.

6. Experiment with Different Content Types

TikTok is known for its diverse range of content—from comedy and dance videos to tutorials and product reviews. The algorithm is designed to promote a variety of content, so don’t be afraid to experiment with different video styles.

Ideas for diverse content:

• Behind-the-scenes content: Show your audience what goes on behind the scenes of your brand, business, or creative process. People love seeing authenticity.
• Tutorials and how-tos: Create educational content that provides value to your audience, whether it’s a quick recipe, DIY project, or beauty tutorial.
• Collaborations: Partner with other TikTok creators to reach new audiences and increase your chances of going viral.

7. Analyze Your Performance with TikTok Analytics

Understanding what works and what doesn’t is crucial to growing your TikTok presence. TikTok’s built-in analytics can provide valuable insights into your audience and content performance.

Key metrics to track:

• Video views: Monitor the number of views each video receives to see what’s resonating with your audience.
• Engagement rate: Track likes, comments, shares, and saves to gauge how interactive your audience is with your content.
• Watch time: Look at how long users are watching your videos. Videos that have a higher watch time tend to perform better in the algorithm.

By analyzing your performance, you can refine your strategy and create content that has a better chance of reaching more viewers.

Conclusion

The TikTok algorithm can seem mysterious, but by understanding how it works and implementing these strategies, you can increase your chances of getting more views on your videos. Focus on creating engaging, high-quality content, leverage trends, engage with your audience, and analyze your performance to continuously improve. With consistency and creativity, your TikTok videos can thrive and reach a larger audience in 2025.