How to Make Money on TikTok in 2025

TikTok has evolved from a platform for lip-syncing and dance challenges to one of the most lucrative social media platforms for creators, businesses, and influencers alike. With its rapidly growing user base and engaging short-form content, TikTok offers countless opportunities to monetize your presence. As we head into 2025, TikTok continues to innovate and provide new ways for users to make money.

In this blog post, we’ll explore how you can leverage TikTok to make money in 2025, whether you’re an influencer, small business owner, or content creator.

1. TikTok Creator Fund

The TikTok Creator Fund is one of the most popular ways for creators to make money directly through the platform. The Creator Fund rewards creators for their videos based on engagement, views, and the overall quality of their content. While TikTok pays creators through the fund based on a variety of factors, the amount you earn can vary depending on the performance of your content.

How to qualify:

• You must be 18 years or older.
• You need at least 10,000 followers.
• You need 100,000 video views in the last 30 days.
• You must follow TikTok’s community guidelines.

Once you qualify, you can apply to join the Creator Fund and start earning money based on how well your videos perform. However, keep in mind that the earnings per video may be small initially. To increase your earnings, you need to produce high-quality content that resonates with your audience.

2. TikTok Live Gifts and Donations

TikTok Live is an excellent way to engage with your audience in real time, and it also offers another monetization option. During live streams, viewers can send you virtual gifts, which are purchased with TikTok coins. These gifts can then be converted into actual money.

How to use TikTok Live for money:

• Build a following: The more followers and engagement you have, the more likely people are to join your live streams and send gifts.
• Engage with viewers: Be interactive during your live streams. Answer questions, engage with your audience, and provide entertaining content to encourage gift-giving.
• Leverage the tipping system: Ask your followers to support your streams by sending gifts, which can then be cashed out.

To access the live gifts feature, you need at least 1,000 followers and be 16 years or older (18 or older to receive cash from gifts).

3. Brand Partnerships and Sponsored Content

Influencer marketing continues to be a major revenue stream on TikTok. Brands are increasingly turning to TikTok influencers to promote their products, services, and campaigns. As a creator, you can collaborate with companies to create sponsored content in exchange for payment.

How to land brand partnerships:

• Grow your following: Brands typically look for influencers with large and engaged audiences. However, micro-influencers with a niche audience can also secure sponsorships if they have high engagement rates.
• Showcase your value: Brands want to know that working with you will result in measurable outcomes. Track your engagement and conversion rates and show them in your pitch.
• Use influencer platforms: Many platforms, such as TikTok Creator Marketplace, Upfluence, and AspireIQ, connect brands with influencers for paid partnerships. You can sign up to find collaboration opportunities.

Sponsored posts can range from a one-time campaign to long-term partnerships, with creators often earning thousands of dollars per post, depending on their audience size and niche.

4. Selling Products with TikTok Shop

TikTok has introduced TikTok Shop, an in-app shopping feature that allows creators and businesses to sell products directly through the platform. This feature is expected to grow significantly in 2025, allowing brands to monetize their TikTok presence by making their products available for purchase through live streams, videos, and the TikTok Shop tab.

How to make money with TikTok Shop:

• Set up your TikTok Shop: You can add your product catalog to your TikTok profile and start promoting your products through videos, live streams, and product links.
• Live shopping events: TikTok has pioneered the concept of live shopping, where you can sell products during live streams. Viewers can purchase products in real-time as they watch your stream.
• Influencers selling products: Even if you’re not selling your own products, you can partner with businesses to promote their products through affiliate links. When your followers purchase through your link, you earn a commission.

TikTok Shop and live shopping are expected to continue growing in 2025, making it a lucrative opportunity for creators looking to generate revenue from product sales.

5. Affiliate Marketing on TikTok

Affiliate marketing involves promoting products or services and earning a commission on any resulting sales or leads. TikTok is a great platform for affiliate marketing, especially if you already have a loyal following.

How to use affiliate marketing on TikTok:

• Choose relevant affiliate programs: Join affiliate programs that align with your niche or audience interests. Popular affiliate platforms like Amazon Associates, ShareASale, and ClickBank offer great opportunities.
• Promote affiliate products: Create content that naturally incorporates the products you’re promoting. This could be a review, tutorial, or an unboxing video. Ensure that your promotion feels authentic to keep your audience engaged.
• Use affiliate links: Share your affiliate links in your TikTok bio, video captions, or through direct messages. TikTok allows users to add external links to their profiles, so you can easily drive traffic to affiliate products.

Affiliate marketing allows you to earn passive income by promoting products without having to create them yourself.

6. Offer Paid Content or Tutorials

If you’re an expert in a specific area (such as makeup tutorials, fitness routines, cooking, or tech), you can offer exclusive paid content or tutorials to your audience. Platforms like Patreon, Ko-fi, and Substack allow creators to monetize their expertise by offering paid memberships, courses, and exclusive content.

How to make money through paid content:

• Promote your paid content: Create a buzz around your exclusive content by teasing it in your TikTok videos. For example, you could offer in-depth tutorials or personalized coaching in exchange for a subscription fee.
• Create digital products: You can create and sell digital products like eBooks, templates, or guides. TikTok’s short-form content is a great way to promote these products and drive sales.

7. TikTok’s Creator Marketplace and Partnerships

TikTok Creator Marketplace connects brands with content creators for paid partnerships. As the platform continues to grow, TikTok is increasingly facilitating collaborations between influencers and businesses through this platform, making it easier for creators to earn money.

How to get started with TikTok Creator Marketplace:

• Sign up for the Creator Marketplace: If you meet the eligibility criteria, you can sign up to be part of TikTok’s Creator Marketplace and gain access to exclusive brand partnership opportunities.
• Pitch your content: The platform allows creators to pitch their content to brands, who can then pay for sponsored videos, promotions, and more.

Conclusion

TikTok continues to offer innovative ways for creators, businesses, and influencers to make money in 2025. Whether it’s through the Creator Fund, brand partnerships, selling products, or affiliate marketing, there are endless opportunities for anyone looking to monetize their TikTok presence. By creating engaging content, growing your audience, and utilizing TikTok’s various monetization features, you can turn your TikTok account into a profitable venture.